SaaS GTM has changed
The SaaS GTM world changed in 2023.
It has been pretty well documented but in a nutshell, Customer Acquisition Costs (CAC) and the Lifetime Value (LTV) of those customers came under intense scrutiny.
As capital became more expensive, the scrutiny was dialed up even more so.
This led to wholesale layoffs in the Technology sector as a whole, but in particular, SaaS. Some went as far to say there was a SaaS ‘Recession’ and this is largely true.
Revenue Operators and the C-Level were forced to drill deep into their metrics to try and make sense of where their issues were.
Not to paint with a broad brush here, but when forced to ‘do more with less’ operators did not like what they saw....
...And rightly so.
Suddenly the metrics that they ‘grew up on’ were no longer relevant, their comp plans that incentivized ‘jam the deal in at all costs’ were severely outmoded.
Operators became lost.
Some still are. There are record numbers of sales leaders being moved out of SaaS companies and there appears to be no slowing down.
Thats why I put together ‘GTM REVolution’
GTM REVolution will shine a light on key issues and will invite participation and community to solves these problems together.
For those wanting to engage expertise, we have crafted consulting packages to suit where you are today.
These packages are available in small quantities, and are geared towards companies who are looking for help moving their business forward.